If you are living in this digital marketing era and you are still in dilemma on whether you should be doing it or not, you have some work to do. Search Engine Optimisation or simply known as SEO, is a way to get your website noticed amongst millions of other websites covering the same topic as yours. To have a properly optimised website, it is ideal to have your website optimised both on-page and off-page. On page optimisation deals with internal linkings, site map, meta tags and the structure of your website. Off page optimisation on the other hand, is more to building quality inbound links to your site. As the term implies, it is an action you take outside of your website to increase your search engine result position.